The Future has arrived in Appenzell!? (Week 48)

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Land of the Future: Appenzell

I thought Raymond Chandler had the market for suspenseful stories of crime and corruption cornered generations ago. I still think there is no private eye quite like Philip Marlowe anywhere in the real or in the fictional world, but I did learn today that even in our mountain paradise of the Confoederatio Helvetica (yup, that’s where the CH comes from), rackets are alive and well, and naturally, in a country like this, one of the more interesting rackets is the production of cheese knockoffs. That’s right, there are people who produce cheap, nasty cheeses and sell them as real Gruyeres, Emmentalers or Appenzellers.

The latter is a cheese that is marketed as the most flavorful in Switzerland. Interestingly, it is not protected by an AOP or something like it – it is a brand that is aggressively protected by the folks that collect the milk from some 50-odd farms and turn that into a hard cheese that is repeatedly washed in an herbal brine which is the great secret of this cheese. Depending on who you ask, there is just a handful of people who know the original recipe – I have read somewhere there were only two; a risky approach if you ask me.

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Noble-Flavorful in Purple Branding

What is interesting about the Appenzell – oh wait, let’s first talk about the actual cheese that got me going: I got a piece of Appenzell that is marketed as the Edel-Würzig variety. It really sounds fine for a cheese in German, even if the translation in English becomes a bit over-the-top and stilted: I give you the Appenzell Noble – Flavorful.  OK, so that didn’t work. I can guarantee you that the flavor itself absolutely does, because here is a cheese that is creamy, salty, fresh, clean and oh so, eh – flavorful. It really is as good as the name implies. We have been eating it for a few days and we’re on our second chunk – we tend to eat it in slices about a third of an inch thick.

The cheese is not inexpensive and here we are back in the murky world of the cheese forgers, and why, of all places, Appenzell is such an interesting locale in this respect. This canton is one of the most conservative places in Europe. Not until the early days of 1990 (nope, that’s not a typo) were women allowed to vote here, and when the cows come down from the summer pastures in the fall, traffic through the main streets in the towns is likely to come to a screeching halt – people respect traditions, and cheese is an important one. They have been cranking out cheese at least since the 13th century, but probably a lot longer. But when it comes to combating cheese fraud, the canton is at the cutting edge: the marketing organization that watches out for the brand has teamed up with the Swiss government to isolate certain strands of lactic acid bacteria which are used in the cheese making process, and use them as ‘fingerprints’ for the cheese. How 21st century is that? Most hard cheeses have a casein mark in them – an identifier like a code that usually tells a buyer where the cheese is from and when it was produced.

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Casein mark – real Appenzeller

That mark in an Appenzeller is almost as big as the cheese itself, so it is almost impossible to buy a chunk without the reassurance that you have a real Appenzeller in your hands. But with this modern method, even the casein mark is not necessary: a single slice of cheese without any rind can be identified – think of it as a DNA test for cheese. I am sure that the cheese mafia has recently left Appenzell, and gone on to places where women have been voting for close to 100 years now, but where a cheese doesn’t yet have a paternity test developed for them.

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Appenzell Farm
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Main Street in Appenzell
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